Redsbaby
About Redsbaby
The work made for Redsbaby runs to 1 verified project since 2022 — mostly UI, Technology and UserExperience.
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Simplifying the overwhelm that comes with being a new parent, Nightjar crafted a premium eComm experience for this proudly Australian success story, with a supercharged backend to take this online-only retailer to the next phase of their growth. Becoming a parent is one of the biggest changes in people’s lives. The purchase of a pram is often the first step, and symbolic of this new journey. Redsbaby is an online-only retailer of prams, strollers, and accessories, and have been successful despite an ageing e-Comm platform. The brief was to ensure the new site would be a source of competitive advantage - in design and functionality. Nightjar needed to refresh the brand, create a design concept aligned with the modern Australian family, and build a bespoke platform that would handle complex rules and see Redsbaby into the future. Credits: Agency: Nightjar https://nightjar.co/