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The work made for Reuters runs to 2 verified projects since 2021 — mostly Strategy, Consulting and Advertising.
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The Source
In a landmark global campaign titled 'The Source,' Reuters underscores its enduring commitment to independent, objective, and unbiased reporting. With a 170-year legacy and renowned photojournalism, Reuters positions itself as the ultimate destination for trustworthy news and information. The campaign employs quotation marks, a universal symbol of reporting directly from the source, to emphasize the truth at the core of Reuters reporting, allowing the stories to speak for themselves. This marks Reuters' inaugural major global brand initiative.