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This project showcases Rethink's playful rebranding of the 2023 RGD Branding Awards, elevating the event's symbol to a new level of creativity. Rethink aimed to capture the essence of the awards through a dynamic and vibrant visual identity, incorporating bold colors, geometric shapes, and playful typography. The rebranding effort sought to reflect the innovative and forward-thinking nature of the awards while maintaining a sense of professionalism and prestige. By infusing the identity with energy and personality, Rethink aimed to engage audiences and elevate the recognition of the RGD Branding Awards within the design community.People spotlight
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