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"The Impossible Order" was an immersive campaign launched on World Alzheimer's Day to raise awareness about the lesser-known symptoms of Alzheimer's disease. A digital kiosk at a popular burger restaurant in RIO Shopping mall was hacked to simulate the confusion and disorientation associated with the condition, such as mismatched ingredients and order resets. When confused customers approached the counter, psychologists explained the experience mirrored the daily struggles of Alzheimer’s patients, offering insights into early symptoms and options for medical consultation or donations. The campaign aimed to foster empathy, promote early detection, and drive action for Alzheimer's support.Teams spotlight
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