Royal Unibrew
About Royal Unibrew
The work made for Royal Unibrew runs to 5 verified projects since 2021 — mostly CustomerExperience, DDA2022 and Video.
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Our Street
In celebration of its 60th Birthday, Danish beer brand Ceres has launched 'Our Street,' a TV and social campaign created by independent agency DUDE. Departing from typical glossy beer advertisements, 'Our Street' embodies Ceres's underdog heritage and anti-establishment vibe that has defined the brand for six decades. The campaign delves into Ceres's history, harking back to its 1963 introduction on the narrow streets of Genova, where it became synonymous with street culture. Shot on 16mm film with a handheld camera for an authentic, timeless feel, the ad portrays carefree experiences, gritty urban environments, and the friendships forged in the streets, capturing the essence of Ceres's youthful and street-centric customer base. The soundtrack, a famous Italian cover of The Brogues's "I Ain't No Miracle Worker," further celebrates the underdog spirit. The campaign airs on Italian TV channels and Ceres's social platforms, paying homage to the brand's enduring legacy.