Russell Stover
About Russell Stover
The work made for Russell Stover runs to 1 verified project since 2019 — mostly TVSpot, BrandActivation and AdCampaign. Most of it comes from 1 team, including Cutwater. The people who work most often on Russell Stover projects include Toby Petersen.
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Make Happy
How do you turn a 94 year old boxed chocolate company into a challenger brand? Cutwater started by focusing on the emotional benefit. The fact that when you give chocolate to others, it doesn’t just make them feel good, it makes you happy, too. Problem Russell Stover was “grandma’s chocolate.” Cutwater needed to modernize the brand and bring it into popular culture in order to regain attention and purchase consideration. Insight The Little Acts of Generosity Make Life Sweeter. To reinvent the brand, Cutwater positioned Russell Stover as a gifting company, centering our strategy around the importance of giving and how it feels to be a gifter. Solution Make Happy. Cutwater launched “Make Happy,” the brand's first national creative campaign in more than 20 years, to celebrate the joy that comes with bestowing a gift of Russell Stover chocolates to a friend or loved one. Relevancy By reimagining a classic brand, Cutwater was able to bring Russell Stover back into the cultural discourse, increase purchase occasions, and positively impact sales.
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The people with the most verified roles on Russell Stover projects
