Unison
About Unison
The work made for Unison runs to 2 verified projects since 2019 — mostly Outdoor, Strategy and Brand. Most of it comes from 1 team, including Cutwater. The people who work most often on Unison projects include Joseph Picard and Toby Petersen.
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Inside the Unison network
The people, teams, and projects that make up the Unison network
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Together, You Can
Over the last decade, the cost of buying a home has skyrocketed, locking many out of homeownership. Unison, a new company in an entirely new category of home co-investing, is helping open those doors. And it's going to change the way you invest in a home. Problem As a business with zero brand awareness and lofty business goals, Unison needed to quickly develop a brand from scratch and launch a compelling campaign that would earn consumer trust and drive sales in an entirely new category in one of the most expensive markets in the United States: the Bay Area. Insight We Can Always Go Further Together Than Alone. Home ownership feels impossible in today’s market. But by coming together, collaborating, and breaking the norms, we can achieve things we’ve only dreamed of. Solution Together, You Can. Owning a home in high-value markets like San Francisco is doable if you partner with Unison. So the creative and media teams worked hand-in-hand to bring to life a Bay Area campaign that leveraged neighborhood knowledge in out-of-home and TV to help people rethink whether they could actually afford a home in one of the most expensive real estate markets in the country. Relevancy The campaign for Unison shows the success of distinctive branding and advertising and creative and media teams working in lock step. The campaign was so successful that it was said to have “increased the value of the company two-fold,” according to the brand’s Unison’s COO & CFO.
Teams spotlight
The teams with the most verified roles on Unison projects
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People spotlight
The people with the most verified roles on Unison projects
