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ZoomInfo – the go-to-market platform to find, acquire, and grow customers – announced today that it has partnered with advertising agency Colossus to create the company’s first-ever integrated brand campaign. Applying a B2C playbook in a category typically dominated by overly-complicated, technical B2B messaging, the creative advertising utilizes compelling writing, culturally-relevant references and fast paced editing. The result is a quirky and clever ad with one simple message about how ZoomInfo helps businesses unlock insights, engage customers, and win faster. Founded in 2007 by Henry Schuck, ZoomInfo (called DiscoverOrg at the time) became known among salespeople as a go-to resource for B2B data, and has since evolved its product offering to help all areas of a business go to market. The overarching message in the company’s new brand campaign is how it solves the age-old tension between sales and marketing by modernizing go-to-market for all.
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