SABIC
About SABIC
The work made for SABIC runs to 1 verified project since 2016 — mostly Architecture, Growth and Innovation.
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Home of Innovation
H+K worked with SABIC to create the Home of Innovation, a world class visitor experience. We were invited to develop a growth initiative for SABIC. The aim was to create a focal point that would generate opportunities to build the future of the region, through showcasing best practices in sustainable building. We named the initiative The Home of Innovation, creating a supporting brand, guidelines, film and website. But we weren’t just building a brand. The project called for physical proof of the concept, a place where SABIC could bring the idea to life for its potential partners. Working with an architectural consultancy, SABIC built a real Home of Innovation. Our involvement was from macro to micro – we created the complete visitor journey through the center, considering every touchpoint along the way, from motion graphics to film right down to technical data sheets Specialist expertise: The Studio Office: Dubai Credits: Hill & Knowlton Strategies https://www.hkstrategies.com/en/case-study/sabic-home-of-innovation/