Sawyer Twain
About Sawyer Twain
The work made for Sawyer Twain runs to 1 verified project — mostly SEO and PPC.
Inside the Sawyer Twain network
The people, teams, and projects that make up the Sawyer Twain network
Featured project
Increasing online brand presence
Sawyer Twain is an e-commerce company selling high-end gaming furniture, specializing in pool and shuffleboard tables from top brands, including American Heritage, Plank & Hide, and Nixon Billiards. Our challenge was to help Sawyer Twain stand out from the large number of game table dealers online, and to dramatically increase sales in the face of stiff competition. In 2019, Coalition took over SEO and PPC marketing for Sawyer Twain. We began by addressing major issues with their site including page loading speeds and mobile optimization. We also helped to clear up negative SEO indicators relative to their site. Using Google Ads in the initial stages of the campaign and then including Facebook Ads thereafter, we brought Sawyer Twain to the attention of interested buyers. In less than a year, our SEO and PPC campaigns were able to return extremely impressive results for Sawyer Twain. Revenue generated by organic search increased from $4,000 a month to $37,000 month. Year over year, organic traffic is up 216% and overall traffic has increased by 827%. During the first month of PPC campaigns, the ads generated $5,000; in the most recent month, the PPC ads generated an impressive $75,000. During the span of their PPC campaigns, a spend of only $27,000 has generated $304,000 for a significant ROI of >1,025%. Compared to last year, organic sessions improved 559% and organic new users increased by 521%. Overall, the site received 144% more sessions. Organic revenue is up by 3,647%, growing from $6k last year to $249k this year with organic transactions increasing by 1,120%. Overall revenue is up by 451%, increasing from $113k in revenue last year to $623k this year. https://coalitiontechnologies.com/portfolio