PPC
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Featured project
Increasing traffic on online channels
After closing their brick-and-mortar store, Silver Tips Tea focused on growing their wholesale and online channels. Since then, the brand’s site has undergone several changes to serve its customers. The owners were still dissatisfied and sought Coalition Technologies to design and develop a modern website. Read on to see how we designed, developed, and launched silvertipstea.com, achieved positive ROAS on pay per click advertising, and increased brand awareness. Our audit detected numerous site pages with a 404 status code or “not found” errors on the old site. All these 404 status codes affected user experience, as users were not able to get the information that they are looking for and negatively impacted overall shopping experiences. The site’s homepage also lacked adequate copy. Additionally, silvertipstea.com had an active SSL certificate that would be expiring soon. An expired SSL certificate exposes the data of its users and makes the site susceptible to attacks. The site audit returned a low authority score for the website. Site images lacked descriptive file names and alt texts. Also, some of these images’ resolutions were not within the required specifications, resulting in the site’s slow page load speeds. The client wanted the new site to be more user-friendly, agile to edit, and be able to handle multiple promotions. Silvertipstea.com should reflect the brand’s vision and provide exceptional user experience, and increase revenue levels. https://coalitiontechnologies.com/portfolio
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