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The Kimberly-Clark brand is dedicated to helping solve toilet issues one roll of Scott® toilet paper at a time. It’s no secret that clogging a toilet anywhere outside your own home is a nightmare, and trying to solve it discreetly is a downright horror show. In a new, social-first campaign, Scott® Bath captures the gut-wrenching experience of battling toilet clogs in front of an audience. Taking a nod from classic horror-films and inspired by social conversations around clogging anxiety, Scott® Bath partnered with VaynerMedia on a 3-minute video short available on YouTube and social platforms that shows just how seriously the brand takes bathroom clogs. Opening up with an idyllic setting of a woman nervously meeting her prospective in-laws for the first time, the camera follows as Scott® 1000, a toilet paper made with clog-free technology, is accidentally left behind in the car. The consequences of that mistake have her leaving quite the first, and potentially final, impression.
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