SecondeChance.org
About SecondeChance.org
The work made for SecondeChance.org runs to 2 verified projects since 2025 — mostly Strategy, Brand and Campaign. Most of it comes from 1 team, including BETC. The people who work most often on SecondeChance.org projects include Sophia Conoscente and Heather Haberajter.
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Featured project
Taylor Swift - The Black Dog
In a creative campaign to combat "Black Dog Syndrome"—the tendency for black dogs to be overlooked in shelters—French adoption platform SecondeChance.org and ad agency BETC Paris capitalized on the popularity of Taylor Swift's song "The Black Dog" by renaming hundreds of black dogs "Taylor Swift." This clever strategy aimed to attract Swift's fanbase, the "Swifties," leading to an unprecedented surge in website traffic and adoption requests for these often-neglected animals. The initiative demonstrated how leveraging pop culture can effectively raise awareness and drive meaningful action without significant investment.
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