Seventh Generation
About Seventh Generation
The work made for Seventh Generation runs to 1 verified project since 2024 — mostly Campaign, Brand and sustainability. Most of it comes from 1 team, including Mother. The people who work most often on Seventh Generation projects include Akira Vecchi, Heather Danosky and Sergii Shevtsov.
Inside the Seventh Generation network
The people, teams, and projects that make up the Seventh Generation network
Featured project
Natural Cleaning Power Of Seventh Generation
Director Sergii Shevtsov, represented by production company Institute in the US, has directed his first work for the US market: two uniquely stylized and comedic spots for the household cleaning brand Seventh Generation. Collaborating with ad agency Mother NY, the spots highlight the natural cleaning power of the brand’s laundry detergent and dish soap through humorous and relatable stories. The spot "Winning" depicts the chaos of a kid’s birthday party, while "Sauce" showcases the mess from an at-home dinner date. Seventh Generation products come to the rescue, efficiently cleaning up even the toughest stains. Both spots are characterized by vibrant colors, dynamic camera movements, and clever in-camera visual effects, creating standout visual narratives.
Teams spotlight
The teams with the most verified roles on Seventh Generation projects
Team
People spotlight
The people with the most verified roles on Seventh Generation projects
