She Can STEM
About She Can STEM
The work made for She Can STEM runs to 2 verified projects since 2020 — mostly BrandActivation, activation and VideoGame.
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Immersive Digital Gaming Experience - STEM
‘An architectural brief beyond anything I could have ever dreamed. As a girl who followed her dream into STEM by becoming an architect, if we’ve managed to inspire just one other girl to DARE TO follow her dreams into space or beyond, then we’ve smashed this job.’ - Kate Lynham, Creative Director, UNIT9 The background She Can STEM wanted to encourage girls to lean into science, technology, engineering, and math. So, to help bridge the gender gap, UNIT9 created an immersive digital gaming experience that made STEM feel cool, accessible, and fun. The execution First, UNIT9 challenged girls to complete one of five STEM-themed challenges within the world of Minecraft, like creating an aquarium or designing a fireworks display. UNIT9 built this Minecraft world in Java Edition, which allowed us to assign anyone who joined the server a plot. They could build and edit their creations freely without worrying about interrupting anyone else’s progress. If they were successful, they unlocked a complimentary ticket to an exclusive live Ruth B. concert—which we also built and hosted within Minecraft. The concert world was an even more elaborate build: It had landscapes to explore, three stages, and multiple viewing platforms. We also filled the concert world with elements the girls built in the challenge world, like monuments of influential women, to drive home the idea that their skills contributed to building the concert experience. Credits: Directors - M I C H, KATE LYNHAM Agency - HEAT