Shiseido
About Shiseido
The work made for Shiseido runs to 7 verified projects since 2018 — mostly Advertising, Campaign and Marketing.
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Proud Beyond Pride
Dentsu Italy’s “Proud Beyond Pride” campaign, launched in partnership with Agedo and supported by brands like Scalo Milano Outlet & More, Shiseido Italy, and Mareblu, extends LGBTQIA+ advocacy beyond Pride Month through ongoing OOH and DOOH messages across Italian cities. Inspired by a study showing online "Pride" conversation peaks only during June, Dentsu created a digital platform and outdoor campaign to maintain dialogue year-round. Debuting at Milan Pride Parade, the campaign collected participant messages, displayed as billboards that transform ad spaces into hubs for LGBTQIA+ conversations, linked to the platform via QR codes. This approach increased online Pride-themed conversations by 72% between July and October, reaching over 21 million Italians.