Shredded Wheat
About Shredded Wheat
The work made for Shredded Wheat runs to 1 verified project since 2025 — mostly Brand, Campaign and Launch. Most of it comes from 3 teams, including McCann, Craft Worldwide and Glassy Films. The people who work most often on Shredded Wheat projects include Lola Villaescusa, Amanda Laporte and Marta Tabaras.
Inside the Shredded Wheat network
The people, teams, and projects that make up the Shredded Wheat network
Featured project
It Simply Does It
The household cereal brand Shredded Wheat has launched its first campaign in six years, titled “It Simply Does It,” aiming to reconnect with loyal customers while appealing to new audiences. Running from June through the end of the year, the campaign will be featured across television, radio, and other platforms. Emphasizing the brand’s century-long legacy of using a single ingredient—100% whole grain wheat—the campaign highlights the beauty of simplicity in a complex world. Its core message, "You go be amazing, we’ll stick to the simple stuff," reinforces Shredded Wheat as a trustworthy, straightforward, and wholesome high-fibre breakfast choice.
Teams spotlight
The teams with the most verified roles on Shredded Wheat projects
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People spotlight
The people with the most verified roles on Shredded Wheat projects