Smart Fit
About Smart Fit
The work made for Smart Fit runs to 1 verified project since 2026 — mostly Branding, Design and BrandDesign.
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Smart Fit Brand Identity
Latin America’s largest gym chain finally moved “Smart” ahead of “Fit.” The new identity reweights the wordmark, relocates the smile as a graphic device, and adds proprietary Muscle Display type plus Pictos so the brand can stretch from floor workouts into Coach, Body, Nutri, and Energy—an ecosystem look for 5M+ members.