SoFi
About SoFi
The work made for SoFi runs to 6 verified projects since 2023 — mostly Campaign, Social and content. The people who work most often on SoFi projects include Nikki.
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SoFi projects with the most verified people and teams
Inside the SoFi network
The people, teams, and projects that make up the SoFi network
Featured project
Bank On It
In 2022, SoFi launched its new banking products but faced challenges with brand recognition and visibility in the competitive banking space. With limited content on their website, SoFi lacked the necessary depth to attract potential customers searching online. To address this, SoFi partnered with an SEO team to develop a comprehensive strategy, focusing on in-depth research, targeted content creation, digital PR, and technical SEO best practices. The goal was to increase organic search traffic by 100% and make organic search the primary driver for SoFi Bank's traffic and funded accounts within one year. By securing 1st-page rankings for high-traffic keywords like "best online bank" and "best online checking account," organic search became the top traffic channel and the largest contributor to funded accounts, building consumer trust and credibility for SoFi's new banking product.
People spotlight
The people with the most verified roles on SoFi projects
