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South East Melbourne Phoenix projects with the most verified people and teams
Inside the South East Melbourne Phoenix network
The people, teams, and projects that make up the South East Melbourne Phoenix network
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The South East Melbourne Phoenix launched a campaign celebrating the bond between the team and its fans, highlighting the small but meaningful ways this connection shows up in daily life. Focused on the club’s community in Melbourne’s South East—the region with the highest concentration of basketball participants in Australia—the campaign aims to strengthen the Phoenix’s brand, expand regional reach, and deepen fan engagement. Using real fans, local businesses, and families from the Phoenix Heartland, the campaign tells a grounded, visually compelling story that showcases community pride and ownership in the team. It emphasizes how basketball brings people together and encourages supporters to join the club’s growth and success, with 2024/25 memberships now available.Teams spotlight
The teams with the most verified roles on South East Melbourne Phoenix projects