Sportingbet
About Sportingbet
The work made for Sportingbet runs to 1 verified project since 2026 — mostly Brand, Advertising and Design. Most of it comes from 2 teams, including Robot TV and Duke. The people who work most often on Sportingbet projects include Olivia McGrail and Carla Vermaak.
Inside the Sportingbet network
The people, teams, and projects that make up the Sportingbet network
Featured project
Live Amplified
Robot director Craig Moore has created Sportingbet’s latest commercial, Live Amplified, a cinematic brand film produced by ROBOT in Cape Town that transforms a simple elevator ride into an energetic, imaginative world filled with humour, larger-than-life characters, and subtle magical realism. Designed to reflect the unpredictability of live betting, the film uses the confined elevator space as a dynamic stage that expands through strong visual storytelling, stylised lighting, and inventive camera work, including probe lenses and wide 16mm shots. Despite budget constraints, the production focused on craft, collaboration, and creative problem-solving to achieve a big, cinematic feel. Producer Olivia McGrail emphasised the importance of the team’s collaboration in elevating the concept beyond its limitations, while Moore highlighted the elevator as a narrative device that allowed for humour and imaginative shifts in tone. The campaign launched across Sportingbet’s digital platforms as part of its latest brand rollout, aiming to deliver a visually amplified, unpredictable viewing experience.
Teams spotlight
The teams with the most verified roles on Sportingbet projects
Team
Team
People spotlight
The people with the most verified roles on Sportingbet projects
