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Cannabis advertising laws in Canada are strict, making it difficult for retailers to promote their products directly. To navigate these restrictions, Angry Butterfly partnered with Canadian dispensary Stok’d to create ads filled with cannabis references that indirectly promote the brand. Instead of advertising cannabis, the ads highlight businesses located "Next to Stok’d," cleverly associating the dispensary with neighboring stores. Erin Kawalecki, chief creative officer at Angry Butterfly, explains that the campaign leverages Stok’d’s strong relationships with its neighbors, benefiting both the dispensary and nearby businesses. One ad, for example, promotes a nail salon called NuNail, claiming it offers "the dopest nails in town," while subtly showcasing Stok’d in the background.Teams spotlight
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