Storyworth
About Storyworth
The work made for Storyworth runs to 1 verified project since 2025 — mostly Video, Brand and Campaign. Most of it comes from 2 teams, including ETHOS Studio and Avocados and Coconuts. The people who work most often on Storyworth projects include Joaby Deal, Sarah Jaffe and Nick Baum.
Inside the Storyworth network
The people, teams, and projects that make up the Storyworth network
Featured project
Three Generations
Storyworth partnered with creative production studio Avocados and Coconuts to produce ‘Three Generations’, the brand’s largest video effort to date, capturing the universal mother–daughter bond through intimate vignettes spanning decades. The campaign follows a daughter asking her mother questions from childhood into adulthood, highlighting how curiosity deepens family connections, with the mother’s presence felt but largely unseen. Directed by Matthew Palmer with documentary-style cinematography by DP Sarah Simka Jaffe, the spot blends scripted performance with authentic gestures, while production design subtly conveys the passage of time. Launched in :30 and :15 formats across broadcast and digital, the campaign emphasizes Storyworth’s mission: “Every Question Leads to a Story Worth Passing Down,” celebrating the preservation of family memories across generations.
Teams spotlight
The teams with the most verified roles on Storyworth projects
Team
Team
People spotlight
The people with the most verified roles on Storyworth projects
