SunLife
About SunLife
The work made for SunLife runs to 4 verified projects since 2017 — mostly Campaign, Brand and Video. Most of it comes from 7 teams, including TBWA, Smuggler and Factory Studios. The people who work most often on SunLife projects include Laura Reyes Darias.
Trending projects
SunLife projects with the most verified people and teams
Inside the SunLife network
The people, teams, and projects that make up the SunLife network
Featured project
From Naturism to Jiujitsu
Forget free pens and cosy, predictable daytime TV ads—whether living life ‘au naturale,’ competing in jiu-jitsu, or pursuing a passion for wood carving, TBWA\London’s new brand platform for SunLife puts confidence centre stage. ### As one of the leading UK financial companies in the over-50s life insurance sector, SunLife has partnered with TBWA\London to create an ambitious brand platform, brought to life in three TV spots. This marks a transformative step in empowering its customer demographic to live with confidence, knowing a good choice has been made for the future. ### The campaign serves as TBWA\London’s first major work for SunLife since securing the account in August last year and represents the brand’s most ambitious marketing push since 2017. It signals a bold departure from traditional, product-focused messaging that dominates the market, introducing a fresh and modernised brand platform centred on everyday confidence.
Teams spotlight
The teams with the most verified roles on SunLife projects
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People spotlight
The people with the most verified roles on SunLife projects
