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Renewable energy is really important for the world right now. So Cutwater thought, how cool would it be if you could have every electrical device in your house running on solar power? Oh, wait, you can. Brilliant, right? Problem Sunrun lacked brand awareness in an already crowded solar power category. Cutwater stepped in to help them create a meaningful brand platform that would speak to consumers in an enticing way. Insight With Solar Energy, Everyone Can Win. After consulting Sunrun consumers, they realized that the switch to solar isn’t about saving money at all. It’s about change. It’s about progress. It’s a really clever hedge against a future of eternally rising energy costs. To them, switching to solar was more than just a smart decision. It was a brilliant one. Solution Brilliant. The campaign celebrates how it feels when you choose solar with Sunrun. Cutwater demonstrated that using solar energy is a lifestyle, and showed consumers that everything in their homes can run on the sun. Now that’s brilliant. Relevancy Cutwater helped put Sunrun on the alternative energy map, and even doubled their brand awareness. Today, Sunrun is recognized as a leading solar energy company.
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