Super Extra
About Super Extra
The work made for Super Extra runs to 1 verified project since 2024 — mostly Advertising. Most of it comes from 1 team, including Grey. The people who work most often on Super Extra projects include Lucas Saicali.
Trending project
Super Extra projects with the most verified people and teams
Inside the Super Extra network
The people, teams, and projects that make up the Super Extra network
Featured project
El Grano Extra
Arroz Super Extra, Ecuador's leading rice brand and the preferred choice of international giants like KFC and American Deli, is elevating its competitive edge with a bold promotional campaign: El Grano Extra. In this innovative campaign, luxury prizes and experiences await lucky winners who discover a special grain of rice in their bags. Over 20 uniquely hand-painted grains signify prizes ranging from airline tickets to smart devices, all tucked within the iconic Arroz Super Extra packaging, now revamped in striking all-black attire, setting it apart on supermarket shelves across Ecuador. Injecting a touch of acid humor, the television spots feature amusing vignettes showcasing the lengths individuals will go to in pursuit of the elusive winning grain. Complementing the television ads, social media content, including influencer collaborations, amplifies the campaign's reach and engagement. Published in Argentina, Brazil, and Ecuador in April 2024, this dynamic campaign was crafted by the renowned ad agency Grey. With its focus on promoting Arroz Super Extra's distinct competitive spirit and luxurious rewards, El Grano Extra promises an unforgettable experience for rice enthusiasts and thrill-seekers alike.
Teams spotlight
The teams with the most verified roles on Super Extra projects
Team
People spotlight
The people with the most verified roles on Super Extra projects
