Skol
About Skol
The work made for Skol runs to 7 verified projects since 2013 — mostly Campaign, Brand and ArtificialIntelligence. Most of it comes from 7 teams, including Wieden+Kennedy, GUT and R/GA. The people who work most often on Skol projects include Arthur Dossa and Flaviano Guerra.
Trending projects
Skol projects with the most verified people and teams
Inside the Skol network
The people, teams, and projects that make up the Skol network
Featured project
Skol Zero Zero Has Arrived
Reconnecting with Skol’s long-standing irreverent personality, “Chegou Skol Zero Zero” reimagines the world of fitness through the same absurd-but-believable humor that defined the brand’s iconic Reinvenções campaign. Created by GUT São Paulo to support the nationwide rollout of Skol Zero Zero, the work asks what wellness rituals might look like if they had been invented by Skol, turning familiar activities such as saunas, ice baths, and post-workout routines into playful, unexpected scenarios. Rather than mocking healthy lifestyles, the campaign uses fitness culture as a backdrop to introduce a beer with no alcohol, no sugar, and only 12 calories, positioning it as a natural fit for consumers seeking balance between enjoyment and wellbeing. Through film, outdoor, digital, and social executions, the campaign updates a classic Skol creative platform for a new generation while reinforcing the brand’s place within Ambev’s growing wellness-oriented portfolio.
Teams spotlight
The teams with the most verified roles on Skol projects
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People spotlight
The people with the most verified roles on Skol projects
