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The brand refresh transforms a playful, rounded visual identity into a bold, modern and modular collage system. Combining diverse materials, including 2D and 3D elements, photography, glossy textures and rough finishes against a black-and-white backdrop, the new design creates a distinctive and adaptable visual language. Developed as a complete brand system, it can be applied consistently across trailers, idents, print, social media and future digital platforms, marking a bold shift rather than a gradual evolution.