Technical Education Copenhagen
About Technical Education Copenhagen
The work made for Technical Education Copenhagen runs to 4 verified projects since 2022 — mostly Campaign, DDA2022 and Strategy. Most of it comes from 1 team, including Cadpeople. The people who work most often on Technical Education Copenhagen projects include Claus Riekehr Møller, Mikael Andreasen and Camilla Løkkegaard.
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Virtual Open House
How do we get potential new students into our house during Covid-19? How do we get them to be inspired and curious? And how do we make vocational education appear interesting and enticing? We wanted to create a kind of metavers - a virtual world from which TEC could invite in, tell and inspire. A digital TEC universe, where visitors could explore, ask questions and become wiser - so that the foundation for making the right decision about educational choices could be created. Danish Hvordan får vi potentielle nye elever ind i vores hus under Covid-19? Hvordan får vi dem til at blive inspirerede og nysgerrige? Og hvordan får vi erhvervsrettede uddannelser til at fremstå interessante og lokkende? De spørgsmål kom TEC - Technical Education Copenhagen - som er en stor spiller på uddannelsesfronten i Region Hovedstaden med til Cadpeople. Sammen ville vi skabe et slags metavers – en virtuel verden, hvorfra TEC kunne invitere ind, fortælle og inspirere. Et digitalt TEC-univers, hvor man som besøgende kunne gå på opdagelse, stille spørgsmål og blive klogere – så fundamentet for at træffe den rigtige beslutning om uddannelsesvalg kunne skabes. Vi ønskede: 1. at skabe et involverende og interaktivt åbent-hus-arrangement i en tid, hvor Covid-19 gjorde det fysiske møde umuligt 2. at markedsføre de erhvervsrettede uddannelser nyt, stærkt og anderledes og derigennem højne den prestige, der ligger i at vælge den retning 3. at få formidlet de mange spændende muligheder for efter- og videreuddannelse Vi ville manifestere TEC som digital pioner, som et uddannelsescenter, der tænker innovativt og anderledes – som både står på tæerne med fremsynede uddannelsestilbud, og som står stærkt i markedet og tiltrækker studerende. Vi ville lege med de digitale muligheder og skabe et univers med afsæt i TEC’s virkelige bygninger, der opleves levende med bevægelige og overraskende elementer. Oplevelsen af TEC’s gymnasier skulle være en blanding af det seriøse med laboratorieundervisning a la Novo Nordisk og et opfinderunivers al a Georg Gearløs. Sammen med TEC ville vi udfordre tid og sted og skabe følelsen af samhørighed og mulighed for at tale med ”rigtige” mennesker - digitalt. Og så selvfølgelig det primære mål – at være i stand til at besvare kommende elevers WHY (hvorfor skal jeg søge ind her?), HOW (hvordan vil min hverdag på skolen se ud?) og WHAT (hvad kan jeg blive til?). ”Der manglede – og mangler en generel forståelse af, hvad det er, vores erhvervsuddannelser og gymnasier er og kan”, siger Camilla Løkkegaard, Leder af Sekretariatet for digitalisering, TEC. Og fortsætter: ”Covid-19 var et benspænd, der viste sig at blive en fantastisk mulighed.” Løsningen blev at bygge metaverser. Enten som virtuelle tvillinger eller som fiktive skoler. TEC har nu 3 virtuelle platforme i meta-arsenalet, og flere på vej. Først kiggede vi på åbent hus-arrangementer på tre navngivne gymnasier, hvor de håbefulde kommende studerende ikke havde mulighed for at troppe op, møde rektor, de nuværende studerende eller faglærerne. Det fik de nu – blot virtuelt. Og skolerne var ikke blot åbne for en aften – men står nu åbne 365 dage om året. Med udgangspunkt i de fysiske lokationer byggede vi skolerne i 3D og tilsatte effekter med alt fra vandrede pizzaer til flyvende astronauter, vulkaner og akvariefisk. Vi klippede filmoptagelser ind i universet, så de kommende elever kunne blive budt ordentligt velkommen af rektor, og, ude på de enkelte uddannelsesretninger, chatte med nuværende studerende og derigennem få indblik i dagligdagen på skolerne. Efter den første succes byggede vi endnu en virtuel platform, denne gang som indgangen til TEC’s erhvervsuddannelser direkte efter 9. eller 10. klasse. Her ønskede vi at dreje oplevelsen i retning af, at man kan se håndværket og de ting, eleverne arbejder med. Det at tage en teknisk erhvervsuddannelse er superspændende, foregår på et højt fagligt teknisk niveau, og involverer en stor grad af fremtidens teknologi – og det kan de kommende studerende nu opleve i et interaktivt 3D-univers, der bor i browseren, og som kan besøges, hvor og når det passer dem. På den tredje platform tænkte vi udenfor de fysiske skoler og skabte én stor virtuel campus, der favner TECs mange uddannelseslokationer i én. Det virtuelle 3D-univers’ mange muligheder gav den kreative frihed, visuelt og kommunikativt, til at bygge og indrette lokalerne så de ramte den helt rigtige stemning. Først og fremmest ville vi fastholde den rå og rustikke følelse, som favner langt de fleste af uddannelserne, men samtidig fremhæve de banebrydende teknologier, topmoderne værktøjer og et højt fagligt niveau, der kommer på hver uddannelsesretning. Inden for hver uddannelse kan du booke et møde med en studievejleder, læse nærmere om specialiseringer og hente inspiration fra tidligere studerende. Resultaterne blev mildest talt langt bedre, end både vi og TEC havde forestillet os. Den virtuelle campus er en smuk oplevelsescocktail af betonvægge og glaselementer kombineret med droner, hologrammer, animationer og robotter. På denne måde henvender vi os direkte til drømmen om at blive fx flytekniker, ortopæd eller elektriker. Med projicerende hologramforklaringsvideoer og videoer med rigtige mennesker anskueliggør vi, hvad uddannelserne har at byde på, og den karrierevej, de kan bane vejen for. Til de første live-arrangementer i starten af 2021 var der over 7.000 besøgende. Det er et tal, som TEC aldrig ville kunne have realiseret i den fysiske virkelighed, hvor der typisk har været 1.500-2.000 besøgende på de fysiske åbent hus-dage. Og responsen var øjeblikkeligt mærkbar, med en forøgelse på 12-15 % ansøgere til TECs erhvervsuddannelser. Camilla Løkkegaard, Leder af Sekretariatet for digitalisering, TEC, udtaler ”Vi har gjort det anderledes end alle andre, og vi har fået tilbagemeldinger fra flere studerende, der fortæller, at de valgte TEC netop baggrund af den oplevelse, vores platform gav dem. Folk har syntes, at det var fedt og nemt at besøge vores universer. Og der bliver stadig talt om dem”. ”De virtuelle skoler har den force, at de kan stå alene. De kan være vært for et live event, men også som åbne virtuelle skoler fri af tid og sted – uden åbningstider. Det betyder, at vi 365 dage om året kan vise vores skoler og uddannelser frem – og det er en game-changer for os i forhold til at rekruttere nye elever. Det skaber nye muligheder, som vi skal videreudvikle på også i forhold til at lave en virtuel skole, så rejsen er kun lige begyndt”, afslutter Camilla Løkkegaard. English (Google translate) How do we get potential new students into our house during Covid-19? How do we get them to be inspired and curious? And how do we make vocational education appear interesting and enticing? Those questions were brought to Cadpeople by TEC - Technical Education Copenhagen - which is a major player on the education front in the Capital Region. Together we wanted to create a kind of metavers - a virtual world from which TEC could invite in, tell and inspire. A digital TEC universe, where visitors could explore, ask questions and become wiser - so that the foundation for making the right decision about educational choices could be created. We wanted to: 4. create an engaging and interactive open-house event at a time when Covid-19 made the physical meeting impossible 5. to market the vocational education new, strong and different and thereby raise the prestige that lies in to choose that direction 6. to convey the many exciting opportunities for continuing and further education We wanted to manifest TEC as a digital pioneer, as a training center that thinks innovatively and differently - which is both on its toes with forward-looking training offers, and which is strong in the market and attracts students. We wanted to play with the digital possibilities and create a universe based on TEC's real buildings, experienced live with moving and surprising elements. The experience of TEC's high schools was to be a mixture of the serious with laboratory teaching a la Novo Nordisk and an inventor universe al a Georg Gearløs. Together with TEC, we wanted to challenge time and place and create the feeling of togetherness and the opportunity to talk to "real" people - digitally. And then of course the primary goal - to be able to answer prospective students' WHY (why should I apply here?), HOW (what will my everyday life at school look like?) And WHAT (what can I become?). "There was a lack - and lacks a general understanding of what our vocational education and colleges are and can be", says Camilla Løkkegaard, Head of the Secretariat for Digitization, TEC. And continues: "Covid-19 was a leg up that turned out to be a great opportunity." The solution was to build metavers. Either as virtual twins or as fictional schools. TEC now has 3 virtual platforms in the meta arsenal, and more on the way. First, we looked at open house events at three named colleges where the aspiring prospective students did not have the opportunity to troop up, meet the principal, the current students or the subject teachers. They got it now - just virtually. And the schools were not only open for one evening - but are now open 365 days a year. Based on the physical locations, we built the schools in 3D and added effects with everything from wandering pizzas to flying astronauts, volcanoes and aquarium fish. We cut film footage into the universe so that future students could be properly welcomed by the principal, and, out on the individual fields of study, chat with current students and thereby gain insight into the daily life of the schools. After the first success, we built another virtual platform, this time as the entrance to TEC's vocational education directly after 9th or 10th grade. Here we wanted to turn the experience in the direction of being able to see the craft and the things the students are working on. Taking a technical vocational education is super exciting, takes place at a high professional technical level, and involves a large degree of future technology - and future students can now experience this in an interactive 3D universe that lives in the browser and can be visited , where and when it suits them. On the third platform, we thought outside the physical schools and created one large virtual campus that embraces TEC's many educational locations in one. The many possibilities of the virtual 3D universe gave the creative freedom, visually and communicatively, to build and arrange the premises so that they hit the right mood. First and foremost, we wanted to maintain the raw and rustic feel that embraces the vast majority of the educations, but at the same time highlight the groundbreaking technologies, state-of-the-art tools and a high professional level that come in every field of study. Within each program, you can book a meeting with a student counselor, read more about specializations, and draw inspiration from former students. The results were, to say the least, far better than both we and TEC had imagined. The virtual campus is a beautiful experience cocktail of concrete walls and glass elements combined with drones, holograms, animations and robots. In this way, we directly address the dream of becoming, for example, an aircraft technician, orthopedist or electrician. With projecting hologram explanatory videos and videos with real people, we illustrate what the educations have to offer and the career path they can pave the way for. For the first live events in early 2021, there were over 7,000 visitors. This is a figure that TEC would never have been able to realize in the physical reality, where there have typically been 1,500-2,000 visitors on the physical open house days. And the response was immediately noticeable, with an increase of 12-15% applicants to TEC's vocational programs. Camilla Løkkegaard, Head of the Secretariat for Digitization, TEC, says “We have done it differently than everyone else, and we have received feedback from several students who say that they chose TEC precisely based on the experience our platform gave them. People have thought it was cool and easy to visit our universes. And they are still being talked about ”. “Virtual schools have the power to stand alone. They can host a live event, but also as open virtual schools free of time and place - without opening hours. This means that we can show our schools and educations 365 days a year - and it is a game-changer for us in terms of recruiting new students. It creates new opportunities, which we must further develop also in relation to making a virtual school, so the journey has only just begun ”, concludes Camilla Løkkegaard. https://virtuel.tec.dk/gf2/index.html?lang=da#/scene/2027/1837 https://virtuel.hcogym.dk/hco/?lang=da#/scene/1385 https://virtuel.tec.dk/gf1/?lang=da#/scene/1385 Category: Digital Transformation, ROI https://danishdigitalaward.dk/project/tec-virtuelt-aabent-hus/
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