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TePe, a brand dedicated to improving oral health, addressed the often overlooked gaps between teeth by promoting interdental brushing. Focusing on the intricacies of TePe's small toothbrushes (IDBs) and emphasizing their design details, the campaign aimed to make IDBs less intimidating and encourage their use. By highlighting the care and expertise invested in the brushes, the campaign added personality to the brand and demystified interdental brushing. Using vibrant colors brought playfulness to the campaign, making the brushes feel everyday and appealing. Targeting commuters on the London Tube with creative messaging, such as transforming 'MIND THE GAP' into 'FIND THE GAP,' the campaign emphasized the brushes' ability to reach where regular toothbrushes can't.Teams spotlight
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