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The Collective expands its children’s range into entertainment with a family-focused cinema campaign promoting Suckies, its yoghurt pouches for kids. In partnership with DIVE, Bountiful Cow, and Showcase Cinemas, the brand brings its “Yog Squad” characters to life through a bespoke animated trailer shown during Tots screenings designed for preschool audiences. Moving beyond functional health messaging, the campaign builds a playful brand world centered on storytelling, immersive experiences, and character recognition. Supported by sampling, OOH, social, and influencer activity, the initiative positions Suckies as a fun, family-friendly product that connects with children both on screen and in everyday life.Teams spotlight
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