The du Channel
About The du Channel
The work made for The du Channel runs to 1 verified project since 2025 — mostly Campaign. Most of it comes from 3 teams, including TBWA, Mindshare and GroupM.
Trending project
The du Channel projects with the most verified people and teams
Inside the The du Channel network
The people, teams, and projects that make up the The du Channel network
Featured project
Unstoppable Network
In a bold, real-time demonstration of du’s 5G network capabilities, TBWA\RAAD spearheaded a TikTok livestream campaign that claimed a Guinness World Record for the longest promoted TikTok livestream — over 30 hours of uninterrupted streaming across the UAE. The activation, titled "Unstoppable Network," highlighted du’s expansive infrastructure by putting its network through a high-stakes, on-the-move stress test involving a single smartphone passed between creators across all seven Emirates. With no drops, lags, or buffering, the stream not only proved du’s technical strength but also redefined live brand storytelling. The campaign brought together a multidisciplinary team across creative, media, production, and brand roles to deliver a pioneering digital experience.
Teams spotlight
The teams with the most verified roles on The du Channel projects
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