The Heart of the City
About The Heart of the City
The work made for The Heart of the City runs to 2 verified projects since 2025 — mostly Brand, Campaign and Video. Most of it comes from 2 teams, including Motion Sickness and DigPR. The people who work most often on The Heart of the City projects include Max Ferguson-Hook, Patrick Hickley and Joseph Griffen.
Trending projects
The Heart of the City projects with the most verified people and teams
Inside the The Heart of the City network
The people, teams, and projects that make up the The Heart of the City network
Featured project
Straight To The Heart
A fleet of vintage taxis is offering free, one-way rides into the city center as part of a campaign encouraging locals to rediscover downtown and combat reduced foot traffic. The activation includes a playful, infomercial-style video featuring a charismatic cab driver, with taxis designed as “billboards on wheels” to catch attention and create a sense of spontaneity. Drivers, selected for their local knowledge, guide passengers to hidden gems, turning the journey itself into part of the experience. The initiative aims to revive the urban core post-COVID, making it effortless for people to explore the city while connecting them to its culture and surprises. The campaign extends across radio, social media, and out-of-home advertising, teasing where the taxis might appear next.
Teams spotlight
The teams with the most verified roles on The Heart of the City projects
Team
Team
People spotlight
The people with the most verified roles on The Heart of the City projects
