Outward Bound
About Outward Bound
The work made for Outward Bound runs to 1 verified project since 2026 — mostly Campaign, Brand and Series. Most of it comes from 1 team, including Motion Sickness. The people who work most often on Outward Bound projects include Frances Carter, Ella Liddell and Katie Melody Rogers.
Inside the Outward Bound network
The people, teams, and projects that make up the Outward Bound network
Featured project
The Weapons Catalogue
Outward Bound has launched “The Weapons Catalogue,” a 19-part social series created with Motion Sickness that reframes the wilderness course as a tool for conquering the inner battles faced by Gen Z. Featuring real young people as “floating heads” delivering intimate monologues—including in Te Reo Māori and Mandarin—the TikTok and Instagram project explores themes like anxiety, activism, surveillance, and online disillusionment. Designed to interrupt doomscrolling with calm, human storytelling, each piece was written or co-created with the talent to ensure authenticity. The series sets up the broader brand platform, “Become a Weapon,” reclaiming the word as a symbol of inner strength and self-mastery rather than violence. By confronting uncertainty head-on and redirecting it toward growth, the campaign has struck a chord, generating over 6.4 million impressions and a 284% increase in new website users, with a physical Weapons Catalogue magazine in development to extend the idea offline.
Teams spotlight
The teams with the most verified roles on Outward Bound projects
Team
People spotlight
The people with the most verified roles on Outward Bound projects
