The Index Project
About The Index Project
The work made for The Index Project runs to 1 verified project since 2019 — mostly VisualIdentity, MotionDesign and ArtDirection.
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The Index Project: Identity - Design To Improve Life
The best way to predict the future is to design it: The new Index Project identity builds on the existing strength of the Index Brand. Kontrapunkt has helped The Index Project align their work and mission to teach, award and invest in people changing the world through design. What they call ‘design to improve life’. A distinct identity: At the core of The Index Project identity, you find the cube depicting a piece of design. When placing several cubes together, you have an index of design. The index is activated when the cubes are moved and examined. In doing so, new pieces will come together and aspire to new design solutions. An activating typeface: The bespoke Index typeface is a reference to The Index Project in both look and character. The cube is present throughout the typeface, while the missing joints in each letter activate the reader in a playful and embracing manner. The typeface family consists of Index Display, Index Text and Index Italic. The Index icons: Seemingly effortless, the icons lean against the bespoke typeface and identity. Among other, the icons are represented in each of The Index Award categories. Design with a purpose: The Index Project, formerly INDEX: Design to Improve Life, was born in 2002. Since then, they have invested in people or companies who change the world through design. The Index Project wants people to feel empowered, involved and inspired. Designing is a process, and The Index Project takes the role of an enabler - activating people to find smart solutions for global problems - even when facing severe challenges. Credits Client: The Index Project Design Director: Mikkel Lemvig www.kontrapunkt.com