The Ohio Lottery Commission
About The Ohio Lottery Commission
The work made for The Ohio Lottery Commission runs to 1 verified project since 2024 — mostly Strategy, Campaign and Social. Most of it comes from 1 team, including MarcusThomas.
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The Ohio Lottery Commission projects with the most verified people and teams
Inside the The Ohio Lottery Commission network
The people, teams, and projects that make up the The Ohio Lottery Commission network
Featured project
Ohio Lottery Playable Radio
The "Playable Radio" campaign for the Ohio Lottery, created by Marcus Thomas, turned FM radio into an interactive gaming experience, encouraging listeners to use their smartphones to identify branded songs like "Jackpot Jingle" for a chance to win cash prizes. Part of the lottery's "Gamify Life" strategy, the campaign successfully engaged a younger audience by modernizing radio advertising and creating a fun, tech-enabled experience. With over 6.4 million participants, including a significant number of new lottery players, the campaign exemplified an innovative approach to expanding audience reach while integrating technology and entertainment.
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The teams with the most verified roles on The Ohio Lottery Commission projects
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