Thredd
About Thredd
The work made for Thredd runs to 1 verified project since 2023 — mostly Strategy, Website and Brand. Most of it comes from 1 team, including Redwood BBDO. The people who work most often on Thredd projects include Peter Ellmore, Christian Hopkins and Martin Fleming.
Inside the Thredd network
The people, teams, and projects that make up the Thredd network
Featured project
Weaving Payments Magic
Navigating the fast-paced realm of pay-tech within the intricate financial services landscape is both competitive and complex. Global Payment Systems (GPS) recognized this challenge when launching their new brand, Thredd, and approached Redwood BBDO to craft a distinctive editorial strategy. Their response involved creating the platform "Weaving Payments Magic" and an accompanying narrative designed for impactful above-the-line launch visibility and sustained below-the-line resonance. Injecting personality, a distinctive element lacking among competitors, became a focal point of our strategy. Utilizing stop-motion films, the agency unveiled the magical powers of Thredd in a captivating series. Collaborating with journalists and subject matter experts, Redwood BBDO produced informative guides, jargon busters, and an interactive tool facilitating Thredd's navigation while generating valuable sales leads. Introducing "Unstitched," a thought leadership platform catering to the practical needs of payment program leaders, the agency established Quarterly Editorial Boards to align content with commercial priorities. This allowed them to strike a balance between creativity and effectiveness. From creating 'cheat-sheets' for specific customer use cases to the innovative 'Tea Breakdown' challenge, where Thredd's team busts jargon in the time it takes to make tea, their approach was both engaging and informative. An interactive quiz debunking common fraud protection myths further enriched the content offering.
Teams spotlight
The teams with the most verified roles on Thredd projects
Team
People spotlight
The people with the most verified roles on Thredd projects