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Triple-S Advantage, one of Puerto Rico’s largest health plans for adults 65+, tackled the loneliness epidemic among seniors by launching I Choose You, a 10-episode primetime dating show in partnership with Telemundo. Designed to break cultural stigmas around love and companionship in later life, the program gave older adults the chance to form meaningful connections while also addressing the serious health risks linked to isolation. The show, supported by cross-platform promotions and digital engagement, became a ratings leader and fan favorite, sparking hundreds of casting requests from older adults. Its participants gained national popularity, later starring in Triple-S campaigns and influencing peers on social media. The project not only reignited conversations around senior loneliness but also drove membership growth for the brand—the first increase since before the pandemic—proving that fostering connection can lead to happier, healthier, and longer lives.
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The teams with the most verified roles on Triple-S Advantage projects