Tru Earth
About Tru Earth
The work made for Tru Earth runs to 1 verified project since 2024 — mostly sustainability, Social and Product. Most of it comes from 1 team, including FINN Partners. The people who work most often on Tru Earth projects include Jordan Brady.
Trending project
Tru Earth projects with the most verified people and teams
Inside the Tru Earth network
The people, teams, and projects that make up the Tru Earth network
Featured project
Give A Strip
Every year, 900 million traditional plastic laundry jugs end up in oceans and landfills, posing a serious threat to marine life, the planet, and future generations. To tackle this issue, the campaign for Tru Earth Eco-Strips set out to deliver a clear, impactful message to a crucial audience: moms. As primary household shoppers, Gen X and Millennial moms—78% of whom identify as head shoppers—are deeply committed to both clean clothes and a cleaner earth, with around 75% willing to pay more for sustainable products. To capture their attention, the campaign took a bold, humorous approach: featuring a playful act of stripping. With a largely female audience aged 25-54, this creative choice resonated with the target demographic, delivering a memorable message about making a meaningful impact by switching to Tru Earth’s eco-friendly laundry strips. The campaign reminded moms they deserve a break — and that even small choices can help drive significant change for the planet.
Teams spotlight
The teams with the most verified roles on Tru Earth projects
Team
People spotlight
The people with the most verified roles on Tru Earth projects
