Johnsonville
About Johnsonville
The work made for Johnsonville runs to 3 verified projects since 2024 — mostly Campaign, Videography and AdCampaign. Most of it comes from 1 team, including SAMER STUDIOS. The people who work most often on Johnsonville projects include Jason Little.
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Johnsonville - Keep it Juicy
JOHNSONVILLE LAUNCHES NEW BRAND CAMPAIGN “KEEP IT JUICY,” VOICED BY ACTOR VINCE VAUGHN During what promises to be a divisive year, new ad campaign, backed by national polling data, sets out to remind Americans that what we need is less outrage and more outreach SHEBOYGAN FALLS, WI (April 8, 2024) - Johnsonville, the No. 1 national sausage brand, has announced a new yearlong brand campaign called “Keep It Juicy,” which launches nationally today. The new campaign, voiced by actor Vince Vaughn, features bold, vibrant creative that reminds Americans to “Keep It Juicy” by taking a break, turning down the temperature, and enjoying good food with good people. Johnsonville, the brand behind the ultimate hangout food, fuels potlucks, brunches, tailgates and block parties. With the launch of “Keep It Juicy,” the company will highlight the joy of enjoying good food with good people — an especially poignant message during a time when a significant majority of Americans admit to feeling exhausted by the negativity and anger in America, with a neverending news cycle that seems to be driven by divisiveness across the country. In a new study done in conjunction with the campaign’s kickoff – Johnsonville’s National Temperature Check, which was conducted by The Harris Poll – the data underscores that not only are most Americans gathering less than they used to, they also believe that having fun with people has gotten harder. In fact, 80% of Americans polled said there are people in their life they really miss and want to reconnect with. The poll was conducted online by The Harris Poll Feb 29 - March 4 among over 2,000 U.S. adults 18+. “Our team started half-joking that if people hang out less, it’s going to be bad for sausage because our products shine brightest when friends and family gather around food,” said Jamie Schmelzer, Senior Director of Marketing, Johnsonville. “We realized America needed more than a reminder to eat sausage, so ‘Keep It Juicy’ encourages people to take a break from all the negativity, gather some good people, make some great food, then keep it fun and keep it together, if only for a few hours. Of course, we hope our sausage is on the menu.” Johnsonville tasked upstart creative agency Hold Fast out of Milwaukee with a tall order: tell a culturally relevant story, one that demonstrated the simple positive power of sharing a meal with our friends, family and even strangers. “A sausage company making a cultural statement about America is sort of ridiculous,” said Brian Ganther, Hold Fast Executive Creative Director. “But the truth is, anger is addictive and 2024 is only going to get more heated. So why not a sausage company to encourage folks to turn down the temperature a bit, hang out together and have a little more fun?” Occasion spots centered around brunches, block parties, and potlucks will air across national television. The integrated media buy includes radio and digital ads, across both traditional and retailer-specific sites. Johnsonville’s OTR drivers will take the campaign on the road with an impressive “Keep It Juicy” campaign-branded truck fleet. The campaign will also run a robust social campaign that will seek out and boost real examples of behavior that “keeps it juicy,” to ensure people see and share more positive content in their social media feeds. View the 60-second brand anthem HERE and a 30-second block party spot HERE. Just like keeping it low and slow when cooking or grilling Johnsonville products, the campaign encourages people to turn down the temperature in life to Keep It Juicy. After all, it shouldn’t be this hard to spend time together. In Johnsonville’s National Temperature Check poll, 75% of Americans agree that most people are good. And, it’s easier to spend time with people over a meal – in fact, 71% of Americans agree it's easier to hang out with people whose views I don't necessarily agree with if we are enjoying a meal we love. To join the “Keep It Juicy” conversation, follow Johnsonville on Instagram, @Johnsonville and use the hashtag #KeepItJuicy. For “Keep It Juicy” inspiration and more campaign extensions, visit www.johnsonville.com/keepitjuicy To view the campaign creative assets, visit: INSERT LINK To view a full list of production credits, visit: INSERT LINK Johnsonville’s National Temperature Check Research Methodology: The research was conducted online in the United States by The Harris Poll on behalf of Johnsonville among 2,060 U.S. adults. The survey was conducted February 29-March 04, 2024. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, and household income to bring them in line with their actual proportions in the population. Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. About Johnsonville, LLC Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 80 different varieties of sausage across 40+ countries and in more than 75 U.S. professional, semi-pro and college sports stadiums. Founded in 1945, Johnsonville remains a family-owned company of obsessed sausage-makers that employs and develops approximately 3,500 members globally.
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