Ukraine NOW
About Ukraine NOW
The work made for Ukraine NOW runs to 1 verified project since 2022 — mostly SocialIssues, Rebranding and graphicdesign.
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Ukraine NOW projects with the most verified people and teams
Inside the Ukraine NOW network
The people, teams, and projects that make up the Ukraine NOW network
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Rebranding for Ukraine NOW
Ukraine NOW is the Ukrainian government’s largest international marketing campaign. Launched in 2018, it’s goal is to create and expand Ukraine’s image worldwide, improve tourism and attract investmentsto the country. A committee of 27 experts took part in the campaign preparation. A large amount of promotional materials and data was collected with their help to create a brand that demonstrates the attractiveness of Ukraine for tourism, cultural intercommunication and business. A poll was conducted with the help of the British government to investigate how Ukraine is viewed in other countries. The poll revealed that Ukraine was most often associated with phrases like ‘corruption’, ‘revolution’ and ‘combat operations’. Those who had never visited generally thought of Ukrainians as reserved, aggressive and intolerant, mostly based on what they saw and read in the news. Of course, such a reputation is not exactly conducive to attracting tourists and investors. However, those who had visited Ukraine at least once tended to speak more of Ukrainian hospitality, picturesque views, culture and architecture. So in order to change the image of Ukraine worldwide and convince more people to visit, Ukraine needed to be rebranded. Their new brand had to portray Ukraine as an open and modern country where interesting things are happening right now. Ukraine is NOW. ‘NOW’ is the most important word for Ukraine at the moment. Contemporary Ukrainians are about ‘NOW’. They don’t wait, they are not afraid. They are working to create new companies, progressive businesses, cafes, restaurants, and festivals, new factories, creative academies and innovative technology parksa all happening right now. We want to draw the attention of like-minded people, tourists and investors, from all over the world. This moment of change is important for them.And, according to the survey, the phrase ‘NOW’ really captures their attention. The new Ukraine brand is designed to be dynamic, open and positive. The logo contains the word NOW marked as with a yellow highlighter marker. The blue element resembles familiar social media icons and shapes. This all brings to mind something new and exciting, showing that Ukraine is truly worthy of attention right now. The minimalism of the logo makes it easy to use. It consists of basic geometric forms, which helps it to more readily stand out on a variety of objects and media.