Ultra Pet
About Ultra Pet
The work made for Ultra Pet runs to 3 verified projects since 2022 — mostly Video, Brand and Campaign. Most of it comes from 4 teams, including They Films, Audio Militia and Tessa Ford Post. The people who work most often on Ultra Pet projects include Louri Rootman, Ruan Piekaar and Lauren Van Boom.
Trending projects
Ultra Pet projects with the most verified people and teams
Inside the Ultra Pet network
The people, teams, and projects that make up the Ultra Pet network
Featured project
When the Science of Love Is Proven by Those Who Live It
Ultra Pet Nutrition has launched The Science of Love, its first fully developed brand platform, marking a strategic shift in how it positions itself within the veterinary pet food category. As a South African manufacturer competing against global, clinically driven brands, Ultra Pet addresses both low awareness and limited trust by combining scientific credibility with emotional storytelling about the bond between pets and their owners. The campaign features well-known South African personalities Minki van der Westhuizen, Matthew Mole, and Elana Afrika, not as traditional spokespeople but as genuine pet owners whose real relationships with their animals help bring the brand’s truth to life. Rolled out across film, social, and influencer content, the work positions Ultra Pet as a premium, locally grounded alternative, reinforcing that trust in veterinary science is strengthened through authentic lived experience as much as factual claims.
Teams spotlight
The teams with the most verified roles on Ultra Pet projects
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People spotlight
The people with the most verified roles on Ultra Pet projects
