Upneeq
About Upneeq
The work made for Upneeq runs to 1 verified project since 2026 — mostly Brand, Campaign and Product. Most of it comes from 7 teams, including ETHOS Studio, RSA Films and Church Edit. The people who work most often on Upneeq projects include Kylie DeVries.
Inside the Upneeq network
The people, teams, and projects that make up the Upneeq network
Featured project
It's All in the Eyes
The “Eyes On with Upneeq x Cindy Crawford” campaign positions eye contact as a symbol of confidence, presence, and human connection. Directed by RSA Films’ Marie Schuller and produced by RSA in partnership with /prompt, the film features Cindy Crawford reflecting on the power of a look and how the eyes can communicate self-assurance and authenticity. Created to promote Upneeq, an FDA-approved prescription eye drop for adults with low-lying eyelids, the campaign extends across digital, social, connected TV, and paid media channels, while also engaging healthcare professionals to encourage conversations around eye aesthetics. Through Crawford’s enduring cultural influence, the campaign seeks to elevate awareness of the product while celebrating confidence and the ability to show up fully in everyday life.
Teams spotlight
The teams with the most verified roles on Upneeq projects
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People spotlight
The people with the most verified roles on Upneeq projects
