We partnered with the USTA to develop a gamified AR social lens that would scale across multiple platforms and generate fan excitement for the 2022 US Open. Users launch the lens on Instagram, Snapchat, or TikTok. Once the user opens the experience, they are transformed into a virtual tennis racket, and then move their head side to side to hit tennis balls in a fast-paced gameplay format. Players are awarded the U.S. Open Championship trophy for returning every volley. www.triggerxr.com