Vaseline
About Vaseline
The work made for Vaseline runs to 16 verified projects since 2019 — mostly Campaign, Brand and AdCampaign. Most of it comes from 6 teams, including Ogilvy, VML and Mindshare. The people who work most often on Vaseline projects include Stephan and Carolyn Ong.
Trending projects
Vaseline projects with the most verified people and teams
Inside the Vaseline network
The people, teams, and projects that make up the Vaseline network
Featured project
Love Hurts
Ogilvy Singapore’s campaign for Vaseline, “Love Hurts,” directed by Savanah Leaf, turns a familiar childhood ritual into a moving story about stubborn, everyday expressions of care passed across generations. The film captures the often resisted moment of a parent or grandparent applying Vaseline Petroleum Jelly to a child’s face, reframing it as an act of protection and love that only becomes fully understood in adulthood. Set against an ironic soundtrack and rooted in shared cultural memory, the work highlights how small, routine gestures carry lasting emotional weight. Launched first in Kenya and rolling out across social platforms, the campaign has generated significant engagement, positioning Vaseline as a brand deeply tied to human connection, care, and lived experience.
Teams spotlight
The teams with the most verified roles on Vaseline projects
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People spotlight
The people with the most verified roles on Vaseline projects
