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Marking its 80th anniversary, Norwegian street furniture maker Vestre introduced a new brand platform and visual identity shaped by its materials, its production and the role it plays in public space. Rather than redefine the company, the work set out to understand it better and express it more clearly, anchored in a new vision of shaping wood and metal into places for community. The identity is built around the idea of reshaping: a flexible system of colour, typography, patterns, imagery and motion that adapts to different surfaces and contexts while keeping rhythm and character. It runs from strategy to implementation, across websites, exhibitions, workwear and the factory environment.