Vikinglotto
About Vikinglotto
The work made for Vikinglotto runs to 1 verified project — mostly Brand and Design.
Inside the Vikinglotto network
The people, teams, and projects that make up the Vikinglotto network
Featured project
Visual Identity
TRY created a new visual identity for Vikinglotto, commissioned by Norsk Tipping. The design takes a minimalist approach in a category often crowded with maximalist visuals, expressing the Viking theme through contemporary rune-inspired typography rather than conventional Viking imagery. Developed to support ten languages, the custom typeface gives the brand a distinctive and recognisable voice. Motion principles inspired by the lottery machine connect the identity to the game itself, creating a flexible system for both animated and static applications. The result is a playful, modern identity designed to communicate clearly across formats and make prize information and short messages stand out.