Volleyball Nations League
About Volleyball Nations League
The work made for Volleyball Nations League runs to 1 verified project since 2019 — mostly Volleyball, Campaign and Sports.
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100% Made of Volleyball
The most watched sport at the Olympics games, the most played sport in the world. But the International Volleyball Federation (FIVB) was struggling to connect with their audience. So, they created the sport’s greatest event: the Volleyball Nations League competition. To make the brand the epitome of the sport itself, we took the most emblematic elements of volleyball — the lines of the court, the texture of the ball — and magnified them to create an identity based on the idea: 100% Made of Volleyball. Volleyball is pure action. The ball never stops. We wanted to show the world what this intensity can spark. We created a full experience for fans and athletes, from tv graphics to the design of the World Volleyball app to the medals and trophies. We integrated the values of team spirit into every element of the brand and typography. Each letter is created during real exchanges between professional athletes: the movement of the ball from hand to hand is recorded in motion capture. The last winning rally is recorded during the match, and engraved on the medals live on television, celebrating the greatest moments of the competition. Agency: Landor & Fitch