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Sleep Well, NY
Sleep Well, NY is Nike's 39-second celebration of the New York Knicks' first NBA championship since 1973, posted the night after the win. Created with Wieden+Kennedy Portland and directed by Superprime's Josh Safdie, a native New Yorker and lifelong Knicks fan, it follows a sweat-glazed fan in a Jalen Brunson No. 11 jersey running through the streets of Manhattan to the celebrations at Madison Square Garden, set to Billy Joel's "New York State of Mind". The camera closes in on his widening smile as the city exhales after 53 years, before simple type ends the film: "Never slept. Always dreamed."
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