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To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Done in conjunction with agency Special U.S., the spot shows the four broadcasters each receiving customized team jackets—though Burkhardt isn’t happy with his new nickname Lil’ Baby Kay Kay. According to Gottlieb, the spots are designed to show viewers, who only know the quad as TV personalities, how much fun they have spending time together. It also helps Fox stand out from other NFL broadcast partners.
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