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While you may remember Vonage as the early 2000s era VoIP telephone company with a catchy theme song, today, they are much more than that. Through their products and solutions, Vonage helps accelerate the world’s ability to connect however, wherever, and from any channel they choose. In a series of 10-second films, Doremus captured the complexity of business use cases in a relatable, story-telling way, showing how Vonage helps empower the modern world we live in. Targeting business decision makers and developers, the campaign's approach was inspired by the insight that customers speak and think in use cases. The work takes the storytelling principles of consumer advertising to bring those use cases to life in meaningful ways for a B2B audience. Digital and video executions are built on short engaging stories that customers can relate to, both personally and as a business buyer.